THE FIRST EDITION OF COSMOPROF CBE ASEAN WILL BE HELD FROM 15 TO 17 SEPTEMBER 2022 IN BANGKOK, THAILAND
[Bangkok, 12 May 2022] Organised by BolognaFiere, Informa Markets and China Beauty Expo, Cosmoprof CBE ASEAN will take place from 15 to 17 September 2022 at the IMPACT Exhibition & Convention Center in Bangkok, Thailand.
This powerful alliance of the world’s renowned leaders in beauty trade exhibitions will aggregate their vast beauty industry resources to achieve a high-quality beauty industry event dedicated to the South East Asia market.
Cosmoprof CBE ASEAN will bring together some 500+ high-quality exhibitors and brands on an exhibition space of around 15,000 square meters, showcasing a complete array of cosmetic products and packaging solutions. More than 8,000 professional visitors are expected to attend the 3-day event.
“Cosmoprof CBE ASEAN will represent the fifth destination of the Cosmoprof network, a worldwide platform for the international beauty community, with shows in Bologna, Las Vegas, Mumbai, and Singapore as a special edition, which involve over 500,000 professionals and 10,000 exhibitors from all over the world,” says Gianpiero Calzolari, President of BolognaFiere. “The exhibition will be a unique networking and business opportunity for operators of the beauty industry in South-East Asia. The Cosmoprof format will adapt to the local market organising special initiatives to highlight new trends and innovation influencing ASEAN consumers’ habits. With this new show, Cosmoprof confirms its role as the most strategic partner for beauty stakeholders interested in new international markets.”
“Informa Markets has a strong presence in the beauty trade event business in the fast-growing Asian market. Built on our successful experience and extensive resources, Cosmoprof CBE ASEAN will be an effective professional platform to share innovative technologies, ideas and products as well as create more business opportunities.” says David Bondi, Senior Vice President – Asia of Informa Markets.
THE LUCRATIVE ASEAN MARKET
In picking Thailand as the new meeting point for the beauty universe, Cosmoprof recognises the important economic and cultural role the country plays in the region. Thailand is currently the biggest cosmetics industry in South East Asia area, and it is the gateway to the ASEAN market.
The beauty industry in ASEAN is a high potential area for international brands. The revenue in the beauty market amounts to USD 25,248M in 2021, which is expected to grow annually by 5.73% (CAGR 2021-2026). Beauty e-commerce sales are projected to grow from USD 6B in 2015 to USD 88B in 2025.
“We believe there is strong market potential in South East Asia, especially in Bangkok which is recognised as the hub for the beauty business in the ASEAN region. We are confident that the strong JVs alliance and brands endorsement will give breath and new dynamics by bringing new business opportunities in ASEAN.” says Sang Ying, Deputy General Manager of Shanghai Baiwen Co Ltd.
THE EXHIBITION PROFILE
Cosmoprof CBE ASEAN will host international beauty companies from across the world, providing the most comprehensive showcase of finished products and packaging solutions, including: Perfumery, Cosmetics & Toiletries; Professional Beauty Salon & Spa; Hair & Nails; Herbal Products; Natural & Organic; Nutraceuticals & Dietary Supplements. A ‘Beauty Made in Thailand’ section will serve as the exclusive showcase for local companies.
Companies and operators can also find exhibitors from OEM/ODM, machinery & equipment, primary and secondary packaging, ingredients & laboratory, and define the most suitable partner for the launch of new projects.
SPECIAL PROJECTS TO INCREASE YOUR BUSINESS
To facilitate networking between professionals and companies, participants in Cosmoprof CBE ASEAN can take advantage of the key initiatives of the Cosmoprof network events – the Buyer Program. A selection of international and local buyers will be invited to the event for B2B meetings with exhibitors interested in new developments for their business. The match-making software branded Cosmoprof, Match & Meet, will facilitate business meetings amongst companies, buyers and distributors.
CosmoTalks will involve experts and industry leaders to analyse future development prospects for the market and the cosmetics industry. There will be live demonstrations and shows dedicated to beauty professionals by CosmoOnstage.
Don’t miss this opportunity for innovative products, new technology and more international trends! Visitor pre-registration for Cosmoprof CBE ASEAN 2022 will be opening soon, stay tuned for more information: www.cosmoprofcbeasean.com