ManpowerGroup Thailand Points Out Ways to Optimize Talent Retention and Tackle Turnover Challenges of Multi-Generations Workforce in the Digital Age

Generation X attach importance to work-life balance
Generation Y or millennials are more outspoken and determine their working life
Generation Z are analysts, quick decision makers, tackle challenges with an eye to innovation

Bangkok : The global labor market is seriously experiencing the effects of COVID disruption, causing abrupt changes in people’s lifestyles and work environments. An increasing number of employees is opting for hybrid working, necessitating companies to implement major changes with focus on their staff’s mental well-being and goodwill.

ManpowerGroup, as the world’s leading workforce expert, who helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing talents across a wide range of industries and skills, including permanent and temporary or contract recruitments, outsourcing solutions for all positions, visa and, work permit and payroll services as well as outplacement service which helps employees’ transition to new career opportunities. Under their expert family of brands – Manpower, Experis®, and Talent Solutions -ManpowerGroup has always believed “People are our organization’s most valuable assets”. Consequently, providing an optimal quality of life, training and re-skilling, and more importantly, offering sustainability in work-life happiness and balance and understanding of the three generations – Gen X, Gen Y and Gen Z – across the workforce who bring a novel way of thinking and values but at the same time expect stability and flexibility – are all crucial in the workplace.

According to Ms. Lilly Ngamtrakulpanit, Country Manager, ManpowerGroup Thailand, “Based on ManpowerGroup’s recent survey with regard to the labor market, results indicated that employee turnover rates have shot up significantly and at the same time skilled labor in IT and technology is in higher demand than previously. With the rise in demand for hybrid working, employers and organizations need to rethink and reimagine their normal business practices and rules and provide, first and foremost, work-life balance and flexibility in their employees’ working lives in addition to providing skills or re-skilling – analytical skills in particular – to successfully cope in today’s digital era. The focus is on understanding and ensuring the three generations of employees to work together in harmony and best talents retained and provided with an optimal work-life balance and flexibility.”

Generation X (Gen-X), born 1965-1980, primarily representing seniors who have worked hard and experienced significant events such as “Tom Yam Kung” and “Hamburger” financial crisis in their lives as well as having witnessed their parents’ dedication to work, tend to place importance on work-life balance. However, they are still loyal, driven and efficient, and are open to new ideas and work well as a team.

Generation Y (Gen-Y or millennials), born 1981-1995, are predominantly occupying the middle management levels at the workplace. This generation upholds clarity and authenticity, shares and dares to state their honest opinions. They don’t hesitate to ask for their rights as an employee. They are team players who are prepared to face any challenges upfront. Employers and organizations thus need to constantly keep this generation of talents alert with innovations to prevent them from finding work monotonous, and opt for employment elsewhere.

Generation Z (Gen-Z), born 1996-2010 in the digital age, are creative multi-taskers and savvy with current technologies and are result-oriented and strong in quickly filtering relevant information. With their creative attitude, they expect freedom to do things their way and always with an eye to innovation. Therefore, in order to retain talents in this generation who prefer to opt for other than the traditional 9 to 5 work day, employers need to understand their nature and provide healthy challenges and entertainment in the work environment.

“Work from home” should no longer be limited to home but to “Work from anywhere”
from a Cafe, the beach or on an island, as long as work is done properly within the assigned time frame
accessibility during work hours and efficiency work output in accordance with one’s responsibilities

In the past three months, the pandemic has drastically changed working methods whether working from home 100% or alternating between working from home or going to the office, or working in office 100%, ManpowerGroup, in our capacity as a global leader in providing innovative workforce solutions, had foreseen the importance of the latest hybrid working option in the digital age and amidst COVID disruption resulting in a win win outcome in terms of investment in talents and additional employee benefits positively affecting their well-being and lifestyles as a whole – a perfect work-life balance.

“I believe organizations in both Thailand and overseas are in unanimous agreement that an important outcome of the COVID-19 pandemic is the opportunity to reshape and maintain work-life balance for each and every one of us,” said Ms. Lilly. “Employers are experiencing the benefits of a truly balanced, beneficial and efficient work life routine where there are days for on-site meetings for brainstorming and setting goals as a team and also days when we have time to clear pending assignments which we may not otherwise be able to find the time to concentrate on producing new, creative works or reflect upon self-improvements without disruption in an office full of employees, and the luxury of not having to waste time in the traffic and spend more quality time with the family. Employees can produce efficient work off-site as well if not better as working on-site. The flexibility in work schedule affords the employee to better manage his or her lifestyle, neither necessary to face traffic jams nor to clock in. Everyone’s enhanced mental state of being will definitely be beneficial to work input.”

The latest “hybrid working” option that many organizations including ManpowerGroup Thailand are offering have received positive feedback from employers in general which is in line with ManpowerGroup’s culture and tradition of focusing on results. Flexibility in working on-site or working from anywhere which depends on the pandemic situation, is gauged on a monthly basis.

“ManpowerGroup Thailand has recently introduced the new “Four-day” “Work from Anywhere” policy to our staff. I believe we are the first country among the countries of regional ManpowerGroup to introduce such a policy, as we always believe that providing benefits and flexibility to the employees are crucial. If we look after them well, everyone will be happy which in turn will raise efficiency. Working from anywhere is equivalent to additional employee benefits and offers them a chance for work-life balance as well as better employee relationships and a degree of flexibility. We believe our “People are our organization’s most valuable assets”, hence by providing work-life balance and skills or re-skilling to our employees are of utmost importance.” added Ms. Lilly.

For more information or should you be interested in utilizing the services of ManpowerGroup Thailand, please call tel. 02 171 2399; or or or
Email: and all other social media platforms.

About ManpowerGroup Thailand
ManpowerGroup Thailand is a wholly owned subsidiary of ManpowerGroup. Established in March 1998, it is a leading provider of solutions and insights for a wide range of industries in Thailand. There is a total of 6 offices in Thailand: Silom, Sathorn, Bangna, Cholburi, Songkhla and Lampoon. The company provides an all-encompassing service including Executive Recruitment, Permanent Recruitment, Temporary & Contract Recruitment, Outsourcing, Payroll Outsourcing, Visa & Work Permit, Outplacement as well as Japanese Service.
For more information, please check out or call 02 171 2399.

About ManpowerGroup
ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills.

Our expert family of brands – Manpower, Experis and Talent Solutions – creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality and Disability. In 2022 ManpowerGroup was named one of the World’s Most Ethical Companies for the 13th year; and listed as one of Fortune’s Most Admired Companies for the 20th year, confirming our position as the brand of choice for in-demand talent. For more information, visit