Namchow Thailand, led by Mr. Ekasak Kaewketa, Vice General Manager, reaffirms its position as Thailand’s No.1 rice-based product exporter by participating in THAIFEX – ANUGA ASIA 2025, Asia’s largest international food trade exhibition. The event is being held from May 27–31, 2025, at Booth No. 1 – JJ01, Challenger Hall 1, IMPACT Exhibition and Convention Center, Muang Thong Thani.
Namchow Thailand sees this event as a strategic opportunity to showcase the strength of Thai products to the global market, strengthen international business partnerships, and expand into high-potential markets worldwide.
One of the key highlights at the booth is Bin Bin Rice Cracker, the company’s signature jasmine rice-based snack, which is currently exported to more than 70 countries worldwide. Known for its crispy texture, delicious flavor, and use of 100% premium Thai jasmine rice, Bin Bin is also gluten-free and baked, not fried, making it a perfect option for health-conscious consumers.
Alongside Bin Bin, Namchow is also exhibiting a variety of rice-based innovations under its own brands and OEM partnerships, such as Happy Bites, Little Cook, and Shinmai, all designed to meet modern consumer trends. The booth also features eco-friendly production innovations, product sampling, and flavor voting activities under the theme “Tasty Thai Healthy World”, inviting visitors to engage with the brand while exploring nutritious Thai flavors.
To further enhance engagement, the company unveiled “Nong Bin Bin,” its brand mascot created to build recognition and connect with consumers of all ages—especially families and children. With a friendly and playful personality, Nong Bin Bin symbolizes the brand’s health-focused identity. The name also represents the brand’s global journey, sharing the taste of Thai rice with the world. A photo zone with Nong Bin Bin was also set up for visitors to enjoy and capture memorable moments.
“Bin Bin Rice Cracker is one of Namchow’s proudest achievements, transforming premium Thai jasmine rice into a globally loved healthy snack,” said Mr. Ekasak Kaewketa, Vice General Manager at Namchow Thailand. “Our success as Thailand’s No.1 rice-based product exporter is reinforced by our ongoing expansion across Europe, the Middle East, and other high-potential regions. With a production capacity of 36,000 tons per year, over 18,000 tons are rice-based snacks made from quality Thai rice.”
Mr. Ekasak added, “Our products are made using eco-friendly manufacturing practices and reflect Namchow’s core value—‘Healthy Food for a Happy Life.’ We are preparing to launch new health-focused snacks aligned with global trends, with recipes that are both tasty and nutritious. We also continue to invest in sustainable packaging to minimize environmental impact and align with the lifestyle of the modern consumer.”
Consumers can find Bin Bin Rice Cracker and other Namchow products at 7-Eleven, Jiffy, Tops, Tops Daily, The Mall, Lotus’s, Big C, leading supermarkets, and through online platforms such as Shopee, Lazada, TikTok, and more.
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