SINGAPORE – Media OutReach Newswire – 17 November 2025 – CHAGEE, the modern teahouse brand redefining how the world experiences tea, marks its eighth year with a renewed sense of purpose and reflection. The brand has introduced a refreshed cup design inspired by the Ancient Tea Horse Road, representing CHAGEE’s continued journey to share the art of tea with communities around the world.
CHAGEE Marks 8th Anniversary with a Renewed Vision for Modern Tea Culture
Elegant and symbolic, the refreshed design reflects CHAGEE’s respect for tea heritage and its spirit of exploration. The rose and tea tree represent craftsmanship and growth, while the horse and sailing ship tell stories of movement and cultural exchange. Encircling them is a constellation that captures the universal nature of tea culture, connecting people, places, and moments across generations.
“Our refreshed design represents both reflection and renewal,” said Eugene Lee, Chief Marketing Officer of CHAGEE APAC. “Eight years ago, CHAGEE began with a small idea and a big dream to share the art of modern tea culture with the world. We are thankful for the customers and partners who have believed in that vision, and we will continue to push boundaries to bring new energy and creativity to the global tea experience.”
The theme “From 8 to Infinity” expresses CHAGEE’s gratitude for its journey so far and its commitment to the road ahead. In 2025, the brand surpassed 7,000 stores globally and was listed on the Nasdaq Stock Market, reflecting its continued growth and long-term commitment to sharing modern tea culture with the world.
In Thailand, CHAGEE now operates 14 stores nationwide, including unique concept destinations such as CHAGEE Central Westgate, the first family-friendly store in Southeast Asia, and CHAGEE Mahanakhon, home to the brand’s highest Tea Bar. CHAGEE extends its appreciation to customers and partners for their ongoing support and shared passion for tea culture.
From its beginnings in Asia to its growing global footprint, CHAGEE remains dedicated to championing the craftsmanship, culture, and connection found in every cup of tea.